Sequoia Golf Group has announced that it has been selected to manage Regatta Bay Golf and Country Club in Destin.
The owners of the Robert C. Walker designed golf course chose Sequoia Golf based on its strong marketing, sales and operational resources and its ability to develop and execute a plan to position the club for success.
Through the partnership, Sequoia Golf is committed to positioning Regatta Bay Golf Club as the premiere golf club choice for both local golfers and those traveling to the Emerald Coast of Northwest Florida. Sequoia Golf will utilize their proven sales and marketing tactics to build the membership at the club as well as drive rounds from visitors throughout the year.
"We are extremely excited to have Sequoia on board to assist in building our membership as well as attracting play from the fly-in and drive-in markets," said Dwight Lorenzen, consultant to Regatta Bay. "With Sequoia's powerful network of more than 30 private clubs specifically located within cities like Houston and Atlanta, we will be able to direct channel market to their strong membership base and reach a broader target audience when marketing Regatta Bay and the Legendary properties."
Built in 1998, Regatta Bay Golf and Country Club is owned by Legendary, Inc., which also owns The Emerald Grande at HarborWalk Village, the adjacent marina and various other commercial properties that surround the resort. Legendary will work alongside Sequoia Golf to cross promote its numerous hospitality and real estate developments.
"We're honored to have Regatta Bay join our portfolio and plan to work alongside The Legendary Group to co-market the various high-end products they offer," said Joe Guerra, president and CEO of Sequoia Golf. "We believe that we have developed a win-win partnership where we are able to market Regatta Bay and Legendary, Inc. properties to our database of over 20,000 golf members at our more than 30 courses in the Houston and Atlanta areas. We're also excited to offer Regatta Bay members access to our Play Away program, which allows them to play at more than 450 private clubs located across the country."
Ranked by Golf Digest as one of the Top Courses in North American & Top 15 Florida "Places to Play," Regatta Bay Golf & Country Club's provides an escape for both local and destination golfers. Designed by acclaimed course designer Robert C. Walker to be as challenging to the professionals as it is fun to the novice, this 6,894-yard, par-72 course offers daunting tee shots that give way to forgiving, spacious fairways and undulating, bunkered greens. Located in Destin along the Emerald Coast of Northwest Florida, the 160 acre Regatta Bay course is nestled between nearly 120 acres of protected, pristine woodlands and 28 acres of lakes that support an abundance of wildlife and provides players a true escape into golfing paradise.
Sequoia Golf Group is a collection of highly successful golf course ownership, management, construction, hospitality, media and IT companies; including Sequoia Golf Holdings, Sequoia Golf Management, Sequoia Greenscapes, Sequoia Hospitality, Play Away, InPlay Media and Short Grass Technology. As one of the fastest growing golf companies in the country, Sequoia currently owns or operates more than 50 daily fee, resort and private club facilities located across the U.S. The portfolio includes 25 private clubs operated under its unique Canongate brand affiliation, the world-class 63-hole Woodlands Country Club located in the award winning master-planned community of The Woodlands, Texas and a select group of golf properties managed for institutional owners, corporations, private investors and equity memberships. For more information on Sequoia Golf Group, visit www.sequoiagolf.com.