The American Advertising Federation (AAF) Emerald Coast Chapter hosted its April luncheon at McGuire's Irish Pub in Destin on Friday, April 12. The AAF Emerald Coast guest speaker was Joy Weaver, an author, speaker and customer service/ etiquette expert.



Weaver is a no-nonsense coach who has appeared on numerous television shows including "The View" on ABC and CBS' "Early Show." Weaver has also been featured in well-known publications including "USA Today," "Southern Living" and "The New York Times."



During the April AAF luncheon; "How to Play Hard Ball with Your Soft Skills," Weaver shared valuable etiquette tips on a varying range of topics, covering everything from first-impressions and dressing for success to the do's and don'ts of dining to writing thank you notes.



"It takes only five seconds to make a good — or bad, first impression but it takes a lifetime to undo any damage that may have been done," said Weaver." Weaver's book, "Socially Savvy," covers the five second rule and many other topics. Weaver's book is highly-endorsed by Zig Ziglar.



"You can apply these etiquette tips to every aspect of your life," Weaver said. "My book talks about dorm room etiquette, business etiquette and social etiquette."



 



Some of her more thought-provoking advice included:



• When possible, you should be seated from the left side of your chair and exit to the right.



• When giving a letter as a married couple, whether it’s a thank you note, birthday card or holiday card; always sign the wife’s name first and the husband’s name last. The first and last name of the man should not be separated.



• While sharing a meal, never pass the salt and pepper separately, and never touch the top of the shakers.



• While dining at a buffet, wait until two or more of your table has sat down before you begin eating.



• Always wear nametags on the right.



• Avoid the confusing outgoing voicemail message; “you’ve reached the desk of John Smith . . .” no one is calling for your desk.



Speaking to the group at McGuire's, Weaver thought back to her first client when she became an etiquette coach.



"He was a big, tough, burly kind of construction worker," Weaver said. "He was really adamant about not needing my help; he said, 'I don't need no eti-quit coach.' "



But, according to Weaver, he stuck with her and finished his etiquette lessons. And, to her surprise, a few weeks later she received a phone call from a family asking for her help.



"As it turned out, it was the construction worker's family," Weaver told the group. "They had just gotten back from a cruise and, apparently he had corrected them throughout dinner every night they were on the boat about which utensils to use and the proper dinner etiquette."



For more information on Weaver, or to purchase her book, "Socially Savvy," visit JustAskJoy.com, email Joy@JustAskJoy.com, follow Socially Savvy on Instagram, Facebook and Twitter or call 214-965-9555.