In support of National Breast Cancer Awareness Month, dressbarn announced a new campaign designed to create awareness through community involvement, inviting everyone to help “Paint the Country Pink.”
Beginning Oct. 1, the www.PaintTheCountryPink.com website will feature a map of the country where visitors can show their community support for everyone affected by breast cancer by virtually swiping a paintbrush over their location on the map. This simple action adds to the count for that state and the state will literally become “pinker” on the map.
dressbarn is also joining the fight to help end this disease by donating $1 to the American Cancer Society for every person who paints the country pink, up to $100,000 in total.
The face of “Paint the Country Pink” is a little puppy named Ruby and will be available in dressbarn in Destin. You can take her home for just $6 and the entire net profit, of at least $2.50, will be donated to the American Cancer Society.