It's a bird, it's a plane, no it's Heli-Sign — an advertising billboard illuminating high overhead courtesy of an R-22 Robinson helicopter.
"It's a very inexpensive way to advertise," said Mike Nenni, owner of the DeFuniak Springs-based Heli-Sign and Emerald Coast Aero. "It's our second week and we are doing well."
Flying above any number of events, the operators of the Heli-Sign use the digital billboard, which is 36-feet wide, 8-feet deep and boasts 252 LED lights, to advertise scrolling messages from the sky. Nenni purchased his helicopter and equipment earlier this year.
According to a press release from the company, aerial messages like the Heli-Sign have been proven to be retained longer because of "its fascinating and unusual method," and there is no "ad clutter or competition like with traditional billboard advertising."
Heli-Sign will also use the glowing billboard to assist the community, Nenni said. He told The Log his company would be more than happy to display information for Amber Alerts and other emergency alerts as needed.
For more information about the Heli-Sign, visit www.heli-sign.com, or find them on Facebook.
Think of the Heli-Sign as a smaller version of the Goodyear airship that has become a staple of aerial advertising over the years.
"It just captures your attention, and you just keep looking at it," Nenni said. "Everybody sees it and looks straight up at the sky."