After seven years in the fast-growing standup paddleboarding (SUP) industry, South Walton's own YOLO Board is showing that the company has the right recipe to remain at the forefront of the ever-changing SUP market.
According to co-founder Jeff Archer, that formula is as simple as big dreams, determination, a trustworthy team and community support. The brand's "You Only Live Once" motto has continued to inspire people with its positive vibe, creating a rapidly expanding fan base of loyal customers both locally and beyond.
"When YOLO Board began, it was a leap of faith based on the idea that this new sport would resonate with a wide range of people. We didn't realize at the time how life-changing it would be for so many—allowing them to discover the water in a completely new way,” said Archer. “I'm constantly humbled and rejuvenated by the people who both choose to buy our boards and the amazing team we have built behind the scenes."
YOLO Board’s success is reflected in its growing staff. Beginning with just two full time employees, the company now has a roster of 12 full time team members with this number doubling during the season and has expanded to the West Coast in San Diego, California. Locally, YOLO Board has much to celebrate with the one year anniversary of opening YOLO Board + Beach, their 10,000 square foot flagship store in Miramar Beach, and the finish of another successful race season of the YOLO Board Relay Series and the YOLO Board Mileage Builder Series.
A priority for the company is giving back to the local community. YOLO Board recently expanded its relationship with Special Olympics Florida, hosting regular training sessions with area athletes and making plans to incorporate the athletes in both upcoming race series. YOLO Board also continues to work with other area charities and awareness efforts including the Florida Wildlife Corridor.
“There are businesses and brands. There are neighbors and community leaders,” explained Jon Ervin, marketing and communications director for the Walton County Tourist Development Council in regards to YOLO Board’s presence in the community. “YOLO Board demonstrates the best of all those stakes, which is rare and very special for the unity of the destination.”
What’s ahead for the busy company in 2014?
Stay tuned for the launch of a whole new product line, which will venture beyond its always expanding inventory of high quality standup paddleboards and paddles. The YOLO Bike Company will debut — a new line of cruisers designed for both men and women. According to Archer, no matter how big it becomes, YOLO Board remains committed to and inspired by its roots and will always strive to contribute to the local culture and economy of the Emerald Coast.