Last week, when an Okaloosa County Sheriff's Office deputy arrested a 19-year-old spring breaker driving recklessly to Destin on Interstate 10 with seven 30-pack cases of Natural Light beer, he took a photo of the truck bed loaded down with cheap beer.
Little did that deputy know how far that photo would go.
Since the photo was posted on the OCSO Facebook page on Friday, it has reached more than 11 million users, was shared 59,000 times and has nearly nine thousand comments. It's the first time the sheriff's office has gone this viral.
"We've never had anything to that magnitude," said OCSO spokesperson Michele Nicholson, who made the post. "We were amazed when we saw it. Nancy Grace even picked it up."
During spring break you'll likely see more than one of these kinds of posts. Nicholson said it's to remind college students about the consequences they face when they break the law.
During the traffic stop, the 19-year-old presented an Alabama driver's license with a clearly altered year of birth, according to OCSO. When he was asked about it, he said the I.D. was just "dirty" and that he was actually born in 1998. While taking inventory of the car, the deputy found the beer and marijuana in the console.
The teen was charged with unauthorized possession of a driver’s license, underage possession of liquor and possession of marijuana, all of which are misdemeanors.
"We want to make the point that this was not a good choice," Nicholson said. "He started off his spring break going to jail."
Nicholson said she believes Facebook users responded to the post because they worry about loved ones on the road. The amount of beer in the truck may have also been compelling.
"He basically had 30 beers for each day he was going to be here," she said.
Going forward, Nicholson said she doesn't feel pressure to create more viral posts.
"I understand the irrationality of social media," she said. "But if it's brings attention to our message it may change behaviors."