Gulf Place on 30A recently announced three new merchants have opened for business.

New merchants include Affinity Boutique, Better Homes and Gardens Real Estate Emerald Coast and Shunk Gulley Liquor & Wine.

Affinity, meaning a strong attraction to, is a women’s boutique owned and operated by local Theresa Barrett. She opened her first store, Gypsea, in Grayton Beach, in 1995. With more than 22 years of retail background, Barrett’s background and buying expertise are evident by the unique lines that are available within her store. Patrons will enjoy browsing a variety of women’s clothing, accessories, home décor, local jewelry and art. Those who wish to shop online can do so at www.affinityboutiques.com. Affinity Boutique is on the east end of Spires Lane, at 56 Spires Lane, unit 17A, and is open from 10 a.m. to 6 p.m. Monday — Saturday.

The Better Homes and Gardens Real Estate Emerald Coast franchise began in September 2014 by Owner/Realtor John Holahan. As part of the Better Homes and Gardens, which was established in 1924, the Emerald Coast branch has access to a database of more than 16,000, an internet presence of more than 125 webpages with syndications, 19 agents and a team of three support staff — all of which translates into a group of people representing clients with a proactive, service oriented strategy. If you are interested in listing, selling or buying real estate, the Better Homes and Gardens Real Estate Emerald Coast agents will provide a free comprehensive competitive market analysis report. Better Homes and Gardens Real Estate Emerald Coast is at 90 Spires Lane 6A. Call 850-499-5710.

Shunk Gulley Liquor and Wine store is now open in the heart of Gulf Place. Featuring familiar brands such as Jack Daniels, Blue Chair Bay Rum, and Abita Beer, this new package store will also carry a diverse wine selection and all of the extras you need for your next party or trip to the beach. With the addition of an ice machine, the store offers beach goers a convenient place they can walk up to and pack their coolers with their beverage purchases is a major appeal of Shunk Gulley Liquor and Wine.

“We want to be able to offer a carefully selected variety of popular items,” said Shunk Gully Manager Kerri St. Peter. “When customers come in, we want to make sure they know we’re here to help them find what they need. Our staff has extensive knowledge of everything we carry and can help you select the perfect items customized to your needs.”

Shunk Gulley Liquor and Wine is open daily from 10 a.m. to 10 p.m. More information can be found at www.ShunkGulleyLiquor.com.

In addition to Shunk Gulley Liquor and Wine, the same ownership has announced Shunk Gulley Oyster Bar — a new restaurant featuring classic coastal cuisine, stunning views and authentic Southern hospitality — set to open next month at the corner of County Road 393 and Scenic Highway 30A, just across the street from Gulf Place.