Dale E. Peterson Vacations recently announced a new strategic partnership with locally-based creative firm Frances Roy Agency.

The agency will provide a long-term strategic marketing plan to the Dale E. Peterson Vacation rental brand. The plan will focus on mapping a clear marketing strategy in an effort to increase vacation rental bookings and expand brand exposure.

When considering new agency representation, Dale E. Peterson Vacations reviewed three proposals, a large big city agency, a locally-based agency, and a smaller independent contractor. They found a fit with a small local agency with big experience and fresh ideas.

"We wanted an agency partner that was talented, multifaceted, uniquely experienced in hospitality and tourism, and based locally,” said Rebecca Job, director of marketing for Dale E. Peterson Vacations. “We found that and more with Frances Roy. We knew Shantelle from her days working in marketing for the Okaloosa County Tourism Department, so the relationship was there, and FRA's ability to offer big agency work with a local ‘boots on the ground’ team checked every single box."

The Frances Roy team brings more than 20 years of combined marketing experience to the table. They specialize in the discovery of uncontested market space and the attraction of increased visitation to both physical and online destinations. The core team is supported by a collaborative team of researchers, copywriters, graphic designers and illustrators, and fulfillment services.