Brigitte Holthausen, Hemline founder and CEO: “My family has traveled to this part of Florida for over 30 years, so in a way it's like coming home."

MIRAMAR BEACH — Hemline, a contemporary women's boutique based in New Orleans, plans to open its 27th store at Grand Boulevard at Sandestin Town Center in Miramar Beach this March.

A press release from Grand Boulevard described the store's clothing as "high-end" and "bohemian-infused." 

“We are delighted by the warm welcome we’ve already received from our Florida clients and look forward to serving an entirely new region of the south,” said Brigitte Holthausen, Hemline founder and CEO, in the press release. “Not only are we celebrating the grand opening of a new franchise, but also the addition of the state of Florida to our roster of locations.”

The store will be operated by franchisee Dominique Wurzlow Fetzer, who also operates the Hemline storefront in Mandeville, Louisiana.

“My family has traveled to this part of Florida for over 30 years, so in a way it’s like coming home,” Fetzer said in the press release. “We are confident this location serves both locals who want a special shopping experience, and travelers looking for a unique piece to take home.”

The first Hemline location was opened in the New Orleans French Quarter in 1994. Over the years, the boutique has grown to 27 locations in seven states, according to the press release. The boutique carries brands including Bella Dahl, Blue Life, Cami NYC, Chan Luu, French Connection, Hudson, Jen’s Pirate Booty and Mignonne Gavigan.

 For more information, visit the company website at