Alissa Aryn Greer announced on May 15 the launch of Alissa Aryn Commercial, a professional photography company serving the businesses of the Emerald Coast.

Alissa Aryn Commercial is a subsidiary of Alissa Aryn Photography LCC, which Greer brought to Santa Rosa Beach five years ago. While focusing heavily on food photography, Alissa Aryn Commercial offers professional photography suiting many, if not all, business marketing and advertising needs, including product, travel, and lifestyle shoots.

Greer developed the commercial side of her business after realizing a need for local commercial photographers specialized in capturing the budding food scene in South Walton. Having grown up in a family embedded in the restaurant industry, an avid gardener and farm-to-table amateur chef, Greer felt a natural shift from portrait photography to capturing food and beverage. In 2015, while shooting for Pizza Bar in Seaside, Chef Phillip McDonald recognized her abilities to capture the essence of his dishes, personality, and ambiance of the restaurant. His experience proved the need for such a local artist and he generously encouraged her to pursue the commercial industry. She has been honored to continue her work alongside McDonald during his newest venture, Black Bear Bread Company in Grayton Beach.

“While classic portrait photography has been a great way to make a living, my creativity has been thirsty to explore other areas,” Greer said. “Over the last two years I noticed my attention being drawn back to food and being inspired to make this transition.”

Before her official business release, Greer has provided commercial photography to numerous local businesses along the Emerald Coast including 30A, Bud and Alley's, The Henderson, Restaurant Paradis, 360 Blue, Whole Foods, Proffitt PR and many others. Currently, she is conducting commercial photography for Grayton Beer Company’s 2018 product and ad campaign and has expanded her client reach with her most recent client, Tarnished Truth Distillery at the Cavalier Hotel in Virginia Beach, Va.

Greer is eager to launch into the commercial side of photography to offer strong and intriguing imagery to local and nationwide businesses. As a small business owner, she understands the essential need for businesses to attract potential clients or customers as well as to grow their client base and following. To help accomplish this common goal, Alissa Aryn Commercial intends to work alongside local and national brands to create artwork that is true to her style and that reflects the brand’s vision.

“I consider my work to be organically motivated and I tend to lean towards clean, colorful and intentional,” Greer said. “I like to utilize the placement of objects with lighting in order to produce compelling images with intended design.”

If you would like to find out more about Alissa Aryn Commercial or to book a shoot with her, visit www.alissaaryncommercial.com or call 757-502-3883. She can also be reached via email at info@alissaaryncommercial.com.