Coming off a successful summer in all areas of operation, Southern Rentals & Real Estate is looking forward to a booming late summer and Labor Day season.

The Vacation Rentals division saw the strongest summer to date, with record numbers in June and July. In an initiative aimed at kicking off the late summer season, the company is launching their late summer contest this month.

Southern invites anyone staying along the Gulf Coast to post pictures during their late summer vacation, from depicting themselves relaxing on the beach or enjoying any of the incredible amenities offered along the coast. Users will upload their pictures with the hashtag #MySweetSouthern on Facebook, Twitter, or Instagram. The winner will receive a free three-night stay during the spring, fall, and winter seasons, a dolphin cruise voucher, and a Southern-branded tote bag filled with beach towels, T-shirts, Koozies and more.

“We love contests and getting guests' photos, especially of them enjoying our beautiful beaches and areas. It makes what we do that much more meaningful and real,” said Patricia Hardiman, chief marketing and sales officer for Southern Rentals & Real Estate.

While some guests have ventured back home, others aren’t there yet. Many visitors prefer a late summer vacation for several reasons — better rates, less traffic, and more of the warm Gulf Coast weather Northwest Florida and coastal Alabama are known for. Late summer getaways also include flexible minimum nights, making this the perfect time of year for a quick weekend getaway.

Marking what many to consider the end of summer, the contest will end at 11:59 p.m. Sept. 2. The winner will be announced on Labor Day on the Southern Facebook page. Adults 25 years and older are welcome to submit photos. No purchase necessary. Users submitting photos are not required to be current Southern guests. Please visit SouthernResorts.com for the official contest rules.