Destin paddleboarding network: A social sport

Paddle Destin
Savannah Chastain | The Log
Published: Friday, May 23, 2014 at 04:43 PM.

Lifetime Destin locals, Rick and Kim Moore have found their new addiction — paddleboarding.

“We started Paddle Destin five years ago to let everyone know where we are paddling,” Kim said of the social network Facebook page that has now reached more than 3,000 likes.

“It was originally created to help keep paddlers on the water, and support local paddleboard competitions,” she said.

The couple branched out their own brand, Paddle Destin SUP, earlier this year to offer rentals, tours, competitions and apparel, and told The Log that already the business has yielded a huge response.

“It’s the fastest growing sport right now, the fastest in the world actually,” said Rick. “It’s unique. Everybody has their own strengths and weaknesses and anybody can do it.”

Although the sport involves a great deal of balance, and core strength, Rick said it doesn’t take a physically fit person to master the board.

“It’s not all about balance,” he said, “it’s about getting on the water. People gravitate to doing something social, and are excited to do something they’ve never done before.”

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