Lifetime Destin locals, Rick and Kim Moore have found their new addiction — paddleboarding.
“We started Paddle Destin five years ago to let everyone know where we are paddling,” Kim said of the social network Facebook page that has now reached more than 3,000 likes.
“It was originally created to help keep paddlers on the water, and support local paddleboard competitions,” she said.
The couple branched out their own brand, Paddle Destin SUP, earlier this year to offer rentals, tours, competitions and apparel, and told The Log that already the business has yielded a huge response.
“It’s the fastest growing sport right now, the fastest in the world actually,” said Rick. “It’s unique. Everybody has their own strengths and weaknesses and anybody can do it.”
Although the sport involves a great deal of balance, and core strength, Rick said it doesn’t take a physically fit person to master the board.
“It’s not all about balance,” he said, “it’s about getting on the water. People gravitate to doing something social, and are excited to do something they’ve never done before.”
As the popularity for the sport increases, Rick explained that the interest expands deeper into the central states because vacationers catch the paddleboard fever.
“It’s growing into the mid-part of the country with lakes and rivers,” he said.
Anita ‘Salty’ Brady and her husband Neil, are evidence of the broadening spectrum of the sport, as the two traveled from
“We have friends that told us about it, and we hooked up with these great people last year,” said Anita. “We came to Destin mainly for paddleboarding. That’s what actually brought us here.”
“We want to share the experience with everyone to just get on the water,” said Rick.
“We know how it makes us feel, and we just want to help others. We help others grow the sport too,” said Kim.
To date, Paddle Destin SUP has networked with paddle communities all over
“We’ve kind of created a network of communities, we travel and are close enough to all paddle together,” said Rick.
“Everybody is just so supportive. “We don’t care what you paddle, as long as you enjoy the ride. All of us have one bond and that’s the water,” said Kim.