Standing on water: Paddleboarding the new sport in Destin

Paddleboarding Destin

Garrett Fletcher, Brad Fletcher and Noah Shackelford demonstrate the correct technique of paddling on a stand-up paddleboard.

Kathy Harrison | The Log
Published: Friday, May 23, 2014 at 04:43 PM.

Editor’s Note: As part of the “100 days of Summer,” The Log will be exploring Destin and the activities it has to offer during the summer season. We begin the series by looking at paddleboarding.


Take a walk down any beach, bay or body of water in Destin, and there is no doubt, paddleboarding is the new sport that has taken Destin by storm. Paddleboarders can be seen all along the coast standing atop long surf-boards and using a paddle, much like that of a canoe, to make their way through the water.

“Paddleboarding has been around for tons of years, it started out in Hawaii and came around here a few years ago,” said GUSU store manager, Chris Glenn. “It gets anyone and everyone on the water.”

GUSU, which stands for ‘Get Up Stand Up,’ is a local Destin brand focusing largely on the emerging paddleboarding industry. Started by Destin local, Steve Hill and later joined by partner John Parks, the company has truly taken off since its opening five years ago.

 “When I came in, we were still selling paddleboards out of our beach service warehouse,” said Parks. “We started as a retailer first, and then developed our own brand and the whole GUSU brand branched out.”

So what is the great draw to this new sport?

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