Can Keurig go two-for-two? The company has already successfully changed how we drink coffee; can it do the same for how we drink cocktails?
Drinkworks Home Bar by Keurig is about to find out.
After a successful pilot in St. Louis, the high-tech drink dispenser officially launched in Florida on Tues., May 7 with an online shopping opportunity.
Select retailers in Sarasota -- including Best Buy, ABC Fine Wine & Spirits and Total Wine & More -- will carry the machine starting May 20, the Tampa Bay Times reported. While Best Buy won’t be selling the pods, which contain high-proof alcohol, you can find the four-packs of pod mixes at participating liquor stores.
"In our pilot, the response was way above expectations," Drinkworks CEO Nathaniel Davis said during a Tampa product demonstration. "We couldn't keep up."
There are currently 22 drink pods available: White Russian, cosmopolitan, Long Island iced tea and three kinds of margaritas.
So if you’re thinking, powdered alcohol, gross -- don’t. Drinkworks pods are full of liquid. And the machine operates similar to the Keurig coffee machine. It syncs up with a smartphone, has a large tank for water and a glowing blue “start” button, the Times wrote. You’ll get your homemade, or machine-made, craft cocktail in three different sizes, depending on the drink.
So what’ll a Drinkworks, AKA a Keurig for cocktails, cost you? $399 with the pods running $15.99.
Drinkworks was founded based on concepts and technology separately spearheaded ten year ago by Anheuser-Busch and Keurig Dr Pepper. “This joint venture was created with the mission of making the entire drinking experience — from purchase to creation to enjoyment — more remarkable through innovation,” said Davis in a release.
Read more about Drinkworks at the Tampa Bay Times.
GateHouse Media Group's Florida content team is based in West Palm Beach, Fla. GateHouse Florida stories, which run across digital, print and video platforms, are syndicated across 22 Florida newspaper markets.