NICEVILLE – BENETEAU America has appointed Emerald Coast Marine Group as its newest powerboat dealership to represent the Gran Turismo, Monte Carlo, Swift Trawler, Antares, Flyer and Barracuda product lines exclusively in the Northwest Gulf Coast from Mississippi to Port St. Joe, Florida, beginning model year 2020. New product is expected to arrive at the dealership in July.

“BENETEAU is proud to have the talented team at Emerald Coast Marine Group join our network in the Florida panhandle,” said Jean-Francois Lair, president of BENETEAU America. “Their focus on the customer experience, boat sales and service will create great opportunities as our marine business continues to evolve.”

According to Emerald Coast Marine Group President Shawn Talpey, the choice to bring BENETEAU aboard and to launch the brand in the region is part of the dealership’s long-term sales and growth strategy.

“BENETEAU is a recognized leader and product innovator in the boating industry and the largest boat manufacturer in the world,” said Talpey. “Its history of product quality and functional design coupled with the company’s customer-centric focus aligns directly with our goals and culture. We believe their new generation of power cruisers and outboards are ideally suited to the discerning market we represent and will find favor and demand among coastal boaters.”