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Simply Mac now open in Destin Commons and is all about Apple products

Tina Harbuck
The Destin Log

The name says it all — Simply Mac. 

Simply Mac is basically all about Apple, and is the newest business to open its doors at Destin Commons. 

“We are a premier partner with Apple, so we’re going to be your outlet store for this area,” said Jamale DuBose Matthews, store manager for Destin. 

“Our technicians are trained by Apple and they are all Apple certified,” he said, noting that they have metrics they have to meet. 

Simply Mac offers everything from the MacBook, iPad mini, Apple watch, iPhones and Air Pods to many accessories as well as certified pre-owned Apple laptops. 

Also, on the walls you can find cases for iPhones, laptops and minis, straps for Apple watches, cords galore and more. 

“Just about any accessory that you come up with that you might need, we have a good portion of those,” DuBose Matthews said. 

Israel Goulet-Campo helps customer Kathy Altonji with her Apple laptop at the newly opened Simply Mac store in Destin Commons. Started in 2008, Simply Mac is a national corporation and Apple premier partner, offering the entire suite of Apple products, a wide selection of third party accessories and service and warranty repairs on all Apple products by Apple-certified technicians.

Simply Mac had its grand opening Jan. 9 and is located just around the corner from the AMC Theater between Gulf Coast Burger Company and IT'SUGAR in Destin Commons. 

As of Jan. 15, the signage for the store was not up but the doors are open Monday through Saturday from 11 a.m. until 7 p.m. 

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With Simply Mac being a partner with Apple, they offer a lot of the same services and more. 

They can do diagnostics, change out screens, replace batteries and transfer data from one device to another. 

The store also has certified pre-owned laptops for sale that you can add a warranty to. 

Apple iMacs sit on display at the newly opened Simply Mac store in Destin Commons. Started in 2008, Simply Mac is a national corporation and Apple premier partner, offering the entire suite of Apple products, a wide selection of third party accessories and service and warranty repairs on all Apple products by Apple-certified technicians.

“We also do trade-ins,” said Chris Huff, Simply Mac team leader who is in Destin helping with the training. “We follow the same process that Apple does.”

Basically, Simply Mac would run diagnostics on the device and make sure everything is OK, and then give the customer the value on it and apply it to any purchase in the store. 

“Our whole goal is to be North America’s preeminent Apple partner — that's what we want. We do everything they do and then some,” Huff said. 

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Simply Mac is a national corporation and has been around since 2008. 

“We’re a very unique store,” Huff said. “There’s a lot that Apple doesn't do right now because of COVID that we do as far as the walk-ins and face-to-face interactions.  

“We are a trusted adviser in the community that people can come to with all Apple needs. Our goal is to do that with excellence in all that we do,” said Huff, who has been with Simply Mac since 2016. 

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“We’re pumped and excited,” Huff said to be in Destin. “I think it’s going to be a staple in this community."

“Come in and let us be your Apple store … we’re here to service the community,” DuBose Matthews added.

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