Reeds Jewelers unveils Forevermark diamonds in Destin

Special to The Log

Forevermark, the diamond brand from the De Beers group of companies, and Reeds Jewelers at Destin Commons have announce that Reeds Jewelers has been named the exclusive partner in Destin for the new Forevermark diamond. Reeds is also unveiling in Destin the new “Center of My Universe” collection, now available featuring Forevermark diamonds.

“It is a distinct honor to partner with DeBeers as the exclusive representative of Forevermark in Destin,” said Reeds CEO Alan Zimmer. “We believe our Emerald Coast customers will appreciate the high standards and quality represented by the Forevermark brand and will make it their diamond of choice, knowing they are giving a diamond that can be worn and cherished forever.”

Forevermark diamonds are sourced from a small number of carefully selected mines that are committed to the highest business, social and environmental standards, benefiting the people, communities and countries from which they originate.

Selected for their exceptional qualities, less than one percent of the world’s diamonds are eligible to become a Forevermark diamond and meet the stringent standards allowing it to carry the Forevermark inscription. Once a diamond has met rigorous quality and integrity criteria, it is inscribed with the Forevermark icon and unique identification number. The inscription, invisible to the naked eye, is made using patented technology developed by the De Beers group and implemented by the Forevermark Diamond Institute in Antwerp, Belgium.

Authorized Forevermark Jewelers are able to provide a Forevermark Diamond Grading Report. It is an accurate blueprint of the qualities — cut, color, clarity and carat weight of each Forevermark diamond. The Forevermark Diamond Grading Report also features the individual identification number inscribed on the diamond and a specifically designed security hologram, providing reassurance that the Forevermark Diamond Grading Report is valid and genuine.