REAL-ESTATE

Scenic Sotheby’s International Realty participates in luxury real estate conference

Special to The Sun
Pictured at the conference (from left) are Philip White, president and chief executive officer, Sotheby's International Realty Affiliates LLC; Chris Abbott, broker/owner, Scenic Sotheby's International Realty; Blake Morar, broker/owner, Scenic Sotheby's International Realty; and Will Maberry, director of marketing, Scenic Sotheby's International Realty.

Scenic Sotheby’s International Realty, a luxury real estate firm based in Santa Rosa Beach, recently participated in an orientation conference held for companies that have recently joined the Sotheby’s International Realty network of residential real estate brokerages. 

The firm became a Sotheby’s International Realty affiliate in January and is part of a luxury real estate network that includes more than 15,000 independent sales associates located in approximately 700 offices in 54 countries and territories worldwide.     

“The power of the Sotheby’s International Realty brand is opening new doors for business by pioneering marketing opportunities with the leading names in media,” said Owner/Broker of Scenic Sotheby’s International Realty Chris Abbott. “We were treated to a preview of some exciting features coming exclusively to the Sotheby’s International Realty brand later this year, and we are eager to share how its many existing features will benefit our customers.”

“The strength and scope of the Sotheby’s International Realty network was apparent even at this intimate event,” said Co-owner of Scenic Sotheby’s International Realty Blake Morar. “Among the 60 guests in attendance were representatives from Belize, Canary Islands, Australia, New Zealand and China.”

The orientation conference was held June 24 to 27 and included business meetings in Short Hills, N.J., and a networking event at the Sotheby’s Auction House in New York City.

This locally-based real estate firm, which has an office on Scenic Highway 30A and a new office under construction at 30Avenue near Rosemary Beach, offers exclusive Sotheby’s International Realty marketing, advertising and referral services that are designed to attract well-qualified buyers to the firm’s property listings. In addition, the firm and its clients benefit from an association with the Sotheby's Auction House, allowing the firm’s sales associates to benefit from real estate referral opportunities with auction house clientele. 

As a Sotheby’s International Realty affiliate, the firm also has the unique ability to refer its real estate clientele to the auction house for appraisal services for jewelry, art, antique furniture and collectibles. Property listings from Scenic Sotheby’s International Realty also are marketed on the sothebysrealty.com global website, as well as on the firm’s local website, scenicsir.com.

“Our luxury network helps connect the finest independent real estate companies to the most prestigious clientele in the world,” said Philip White, president and chief executive officer, Sotheby’s International Realty Affiliates LLC. “Our orientation program helps our network’s brokers effectively use the exclusive line of Sotheby’s International Realty products to better serve their clients’ needs.”