Carrie Shoaf joins Scenic Sotheby’s International Realty

Special to The Log
Carrie Shoaf

Scenic Sotheby's International Realty welcomed Carrie Shoaf to its team and also her new home in South Walton. Shoaf recently relocated to the area from Park City, Utah, where she excelled in residential and resort real estate sales with Summit Sotheby's International Realty.

“Carrie's experience selling luxury residential real estate in a nuanced resort market has allowed her to quickly familiarize herself with the 30A real estate market,” said Chris Abbott, broker/owner of Scenic Sotheby's International Realty.

“We were fortunate to connect with Carrie late last year as we planned our January debut as a Sotheby's International Realty brand affiliate, so the timing was just right,” said Blake Morar, who co-owns the locally owned and operated real estate company with Abbott. “She has been with the brand for over four years and is prepared to leverage its features to produce results for local buyers and sellers.”

Shoaf and her husband Bill have made their new home on the east end of Scenic Highway 30A in Seacrest Beach and are enjoying the beach lifestyle. Shoaf will base her business out of the company's new office at 30Avenue when it opens later this year, but in the meantime, is getting to know her new colleague's at the company's Blue Mountain Beach office.

Shoaf has excelled in sales for the past 25 years and was a member of Park City's most stellar new project sales teams, including St. Regis Deer Valley, Silver Star, and The Sky Lodge. A national Top Producer Award winner, she views her sales numbers as merely a reflection of her commitment to serve her customers. Success, she believes, is not in the number of deals, but in the way she deals with people.

Scenic Sotheby's International Realty has served the beach communities along Scenic Highway 30A and Destin since 1998, and has remained the real estate sales office with the highest volume of sales on the Emerald Coast since 2009. As a Sotheby’s International Realty affiliate, the firm has the unique ability to refer its real estate clientele to the auction house for jewelry, art, unique furniture and collectible appraisal services.