Coldwell Banker United, ACS fight cancer
For 13 years, Coldwell Banker United, Realtors and the American Cancer Society have partnered in the fight against breast cancer. Raising nearly $2 million to date, the companies are making a difference in their communities and around the world.
Richard Smith, CEO of Coldwell Banker United, Realtors initially contacted the American Cancer Society to establish the relationship when two of his employees were diagnosed with breast cancer.
“I knew we had the right people in our company who care enough to make a difference. And we’ve been striving to do that ever since,” Smith said.
“Our partnership with Coldwell Banker United, Realtors is one of the best the ACS has,” said John Kyger of the American Cancer Society. “They were one of the first companies in the country to implement commission-based contributions to support cancer research, and the impact has been tremendous.”
According to Kyger, for every dollar raised, about one-third is spent on patient services, 42 cents goes toward research, and 27 cents toward public education, such as the importance of mammography and breast self-examination.
Helen Edwards, president/COO of Coldwell Banker United, Realtors, was diagnosed with breast cancer in January 2003 and was the beneficiary of some of the services that the American Cancer Society offers.
“Getting involved with ACS enables us to raise funds, volunteer, and help encourage early detection. Early detection saves lives. I am one of those.”
Along the Florida Gulf Coast, Coldwell Banker United, Realtors plan and execute a number of fund raising activities through out the year. “I am always amazed how quickly small fund raising efforts add up to large contributions,” said Denis McKinnon, president/COO of Coldwell Banker United, Realtors Gulf Coast Region.
Just recently the Pensacola office hosted an old fashion ice cream social and Tupperware party. Proceeds from the sale of Tupperware raised nearly $500 in less than two hours for ACS — Making Strides Against Breast Cancer.
The company credits its sales associates and staff for their tireless efforts and passion for getting one step closer to finding a cure, every year coming up with new and innovative ways to raise funds.
“We are not just good people doing good things,” said Edwards. “but good people making a huge difference in each other’s lives.”