Heather Harshman completes certification course
Heather Harshman, Realtor with Better Homes and Gardens Real Estate Emerald Coast, just completed the Luxury Certification course last week at Better Homes and Gardens Real Estate’s corporate conference.
The Certified Luxury Home Marketing Specialist designation is the official designation of the Distinctive Collection by the Better Homes and Gardens Real Estate program. As a Better Homes and Gardens Real Estate agent committed to success in the luxury marketplace, Harshman is thrilled to be able to provide the highest quality of professional service and style along with the Distinctive Collection’s exceptional marketing strategies, tools and technology to satisfy the expectations of buyers and sellers of high value properties.
Some of the tools that separate Better Homes and Gardens Real Estate Emerald Coast from the rest is having a dedicated luxury website, BHGRECollection.com, which allows all BHGRE professionals to showcase their most impressive listings online. National exposure is generated for the luxury brand with listing ads in high-end publications such as Robb Report Home and Style and Town & Country magazines. Distinctive Collection listings also receive high value exposure to domestic and international luxury buyers on well-know websites such as WSJ.com, RobbReport.com and NYTimes.com.
Better Homes and Gardens unique brand heritage will allow Harshman an edge in direct marketing efforts on high value properties. PinPoint, a database of information culled from tens of millions of subscribers to Better Homes and Gardens magazine and other Meredith publications, will enable her to develop direct mail campaigns to target prospect clients based on life stage, demographic, and lifestyle information. The Better Homes and Gardens brand is the only one in the industry with this access.
Call Heather Harshman at 850-337-0796 or email Heather.Harshman@BHGEmeraldCoast.com to see if your property can benefit from our Distinctive Collection’s brand services.