Dolly Parton-affiliated company set to sell Destin property

Matt Algrain

Those dreaming of a Dolly Parton-themed attraction in Destin may have to give up hope.

Three years after a grouping of four parcels along Commons Drive, U.S. Hwy. 98 and Henderson Beach Drive were purchased by Parton-affiliated World Choice Investments, LLC, “For Sale” signs have been erected on the properties.

Pete Owens, public relations director for the Dollywood Companies, confirmed World Choice Investments was selling the parcels of land, but  added the company would continue to explore other expansion opportunities.

World Choice Investments operates Dixie Stampede dinner theatre attractions in Branson, Missouri and Pigeon Forge, Tennessee and Pirate’s Voyage in Myrtle Beach, South Carolina.

Owens also provided the following statement.

 “We are committed to expanding our businesses and will continue to look for communities who wish to partner with our unique brands,” Jim Rule, World Choice Investment president said. 

John Paul Somers, of Somers & Company, brokered the original deal and now lists the properties. He told The Log he’s under a confidentiality agreement and could not comment on any developments.

The parcels range in size from 2.34 acres to 7 acres.

For a good year after the Pigeon Forge, Tenn.,-based World Choice Investments purchased the land rumors began to whirl through Destin that Parton would bring a new attraction to the city.