Four new merchants join The Market Shops

Special to The Sun
Ben & Jerry's owner Greg Valloch

The Market Shops, located at the entrance to Sandestin Golf and Beach Resort, recently announced three new merchants have joined the recently renovated shopping center.

Affinity, meaning a strong attraction to, is a women’s boutique that is owned and operated by local Theresa Barrett. She opened her first store, Gypsea, in Grayton Beach in 1995 across from the restaurant Red Bar. With over 22 years of retail background, Barrett’s background and buying expertise is a welcome addition The Market Shops. Patrons will enjoy browsing Affinity’s variety of women’s clothing, accessories, home décor, local jewelry and art.

Back in 1978 when Ben and Jerry first dished out ice cream in their downtown Burlington, Vermont, scoop shop, it was a place where friends hung out and good vibes flowed over euphoric flavors chock full of chunks and swirls. Today, The Market Shops has the locally owned and operated scoop shop amongst its merchants. Owned by Greg Valloch, Ben & Jerry’s at The Market Shops offers 32 dip flavors, served in cups, cones or sundaes; including one gluten free option; and a pint freezer full of your favorite flavors.

Proffitt PR is a boutique consulting firm specializing in a wide range of services including public relations, strategic marketing, social media, advertising, community relations, creative services, branding and identity, digital marketing, sponsorships and more. Initially recognized as a Best New Business in 2012 by the readers of Destin Magazine, Proffitt PR has been honored as the Best Public Relations Firm every year since. In 2016, Proffitt PR was voted Best Event Planning Firm and Best Public Relations/Advertising Firm by the readers of Emerald Coast Magazine, and most recently won Finest Public Relations and Ad Agency by the readers of Northwest Florida Daily News.

The Foster Gallery, the Cultural Arts Alliance first member artist co-op gallery, is now open next to DIG Eatery and the new Ben & Jerry’s. Twelve artists were chosen to exhibit and work in the gallery during the Summer 2016 exhibit through Aug. 26.