Thousands of Emerald Coast residents put on pink bras and raise $119,000 to fight breast cancer

Staff Writer
The Destin Log
Marchers put on pink bras Oct. 27 for the American Cancer Society’s Marking Strides Against Breast Cancer 5K in Destin.

Almost 3,500 Emerald Coast residents, breast cancer survivors, business and community members joined together and put on their pink bras at the American Cancer Society’s Making Strides Against Breast Cancer 5K walk to fight breast cancer and provide hope to all people facing the disease. This noncompetitive, fundraising event on Oct. 27 united the community in celebrating breast cancer survivors, educated men and women about the importance of early detection and prevention, and raised $119,000 to fund lifesaving research and support programs that will further the progress against this disease.

“The Making Strides Against Breast Cancer walk was truly moving and inspiring,” said Emerald Coast Making Strides Event Chair Trisha Chason. “Village Baptist Church was taken over by a wave of walkers clad in uniquely and beautifully decorated pink bras, each one with its own story about a very personal journey with breast cancer.”

In its second year, the “Put On Your Pink Bra” campaign empowered walkers to wear pink bras in support of the fight against breast cancer. Emerald Coast walkers accepted the challenge, decorating their bras with everything from lace to glitter to feathers.

The Making Strides Against Breast Cancer 5K walk supports the American Cancer Society’s unique mission to fight cancer on all four fronts: research, education, advocacy and patient services. Over time, the Society has invested more in breast cancer research than any other voluntary public health organization. Since 1972, it has invested nearly $323 million in breast cancer research grants, resulting in many of today’s breast cancer treatments.