LIFESTYLE

MKAF receives Golden Image Awards

Staff Writer
The Destin Log
Keri Atchley, Design 360 (from left), Tracy Louthain, TLC-PR, Marcia Hull, CEO of MKAF and Chris Gent, FPRA president, after MKAF was presented the FRPA Grand All Image for Northwest Florida.

The Mattie Kelly Arts Foundation was awarded a Florida Public Relations Association Golden Image Award as well as the Grand All Image Award for MKAF’s rebranding campaign and the launch of the enhanced Mattie Kelly Cultural Arts Village. With the support of Tracy Louthain Communications and Design 360, MKAF evolved its brand and introduced the MKAF Cultural Arts Village for its annual events as well as for lease. The FPRA Golden Image Awards competition recognizes outstanding public relations programs in Northwest Florida.

“Last year, we achieved many cultural milestones for the Mattie Kelly Arts Foundation,” said Marcia Hull, CEO of the Mattie Kelly Cultural Arts Village. “MKAF turned 18, received a cohesive new look and celebrated the opening of its enhanced Cultural Arts Village with the completion of the Dugas Pavilion and expanded Village Green. We are delighted that the year ended with one more milestone — recognition by FPRA for our public relations efforts.”

The Golden Image Awards recognize excellence within the PR industry and winners demonstrate the very best examples of innovation, planning and design. MKAF was recognized for the use of sound public relations research and planning, and meeting the highest standard of execution and results within budget.

MKAF began last year with a survey among members and residents to gain insight on the community’s interest and vision regarding arts and cultural opportunities as well as the current level of awareness for MKAF’s mission and programs. The results of the research were used to direct MKAF programming and communications campaign. MKAF was recognized under Division A-Public Relations Programs for creating a program that brought added awareness for MKAF’s mission, values, programs and activities.

“We are looking forward to continuing this momentum as we prepare for MKAF’s 20th anniversary celebration next year,” said Hull. “Attendance to concerts in the Village continues to grow as does our membership. We invite the community, especially young families and professionals, to join us in our cultural journey. It truly is an exciting time to be an MKAF member.”

For more information or to join the Mattie Kelly Arts Foundation, visit www.MattieKellyArtsFoundation.org or call 850-650-2226.