‘The ultimate sports bar’: Existing restaurant gets sports spin

Jordan Swanson
Tommy Lee Browning, director of operations at Sago Sports Bar & Grill at The Palms of Destin, describes the new aim of the restaurant as being great for sports groups as well as families that want to enjoy the games together. Browning is the son of longtime charter boat captain Tommy Browning of the Finest Kind.

When 18 televisions, an open floor plan and lots of football memorabilia are combined, the result is the new sports-centered Sago.

Sago restaurant has been operating at The Palms of Destin at 4201 Indian Bayou Trail for almost three years. A couple of months ago, the restaurant was transformed into a sports lover’s paradise and renamed Sago Sports Bar & Grill.

With the transformation from restaurant to sports bar and grill came the addition of TVs at the bar, draft beer, and “more bar-friendly food.”

The draft beers are Bud Light, Miller Light, Blue Moon and Yuengling. Some of the “kick-off appetizers” on the menu are nachos, wings, fried pickles, and potato skins.

“We’re trying to get the biggest and the most TVs in the area,” said Tommy Browning, director of operations for Sago.

Some of the added TVs include those sized 70 to 80 inches, as well as two 100-inch TVs.

After all of the final touches are made, the new Sago will accommodate a total of 18 TVs, including those in the outdoor area.

“The kids can go swim at the pool while their dad watches football,” said Browning of Sago’s tropical-like outdoor vicinity.

Sago’s capacity for seating is about 350 persons, with the outdoor area consuming 100 of those spots.

“I just think it’s a great venue here,” said Browning who describes the new Sago as “the ultimate sports bar.”

One of the goals for the new sports bar is to attract more college alumni associations.

Browning said that $4,000 was spent on sports team helmets and other sports memorabilia like college football flags that line the walls.

For large groups rooting for the same team, a Sago employee will place their team’s helmet and flag on their table to add more spirit.

Sago even has a special available for community sports members.

“We’re going to give discounted prices for any athletes that come in their uniform or jersey — that includes local football teams, soccer teams, softball, all that,” said Browning.

Sago won’t just be televising DIRECTV NFL Sunday Ticket and College GameDay; it’ll also be tuned in to baseball, soccer, UFC, hockey and more.

“Whether it be beach volleyball to hockey — we’re going to have it,” Browning said.

Sago also offers two billiard tables that are free for anyone to enjoy. Happy hour is all day, every day. Wednesday nights are ladies night with live entertainment outside from 7 p.m. till close. Fridays are 50-cent wing days.

Almost every item on the lunch menu is under $10. The “tailgate entrées” range from $8.95 to $15.95.

Sago is open every day from 11 a.m. till midnight, with weekend and game night hours extending sometimes until 2 a.m. or later. On game day, it opens at 10:30 a.m. and “closes when the last person leaves.”

For more information, contact 850-351-0900 or find Sago Sports Bar & Grill on Facebook.

“We just want everybody to come and feel comfortable,” Browning said. “Be able to watch the games, bring the kids, and enjoy good food and drink prices.”