Smallcakes, big business in City Market (PHOTOS)

Jacob Fuller
Smallcakes: A Cupcakery and owner Haven Burley offer a huge variety of sweet treats in the City Market shopping center on Hwy 98.

Destin has a new place to get not-so-small baked delicacies.

Smallcakes: A Cupcakery, one of the nation’s fastest-growing cupcake franchises, held a soft opening of a new location in the City Market shopping center Dec. 2.

The large cupcakes at Smallcakes are made fresh daily. Owner Haven Burley arrives at the bakery at 7 a.m. Monday through Saturday to mix up and bake a huge variety of sweet treats.

“We don’t ever do day-olds. Everything is made in-house. Everything is made by hand,” Burley told The Log. “We have over 100 flavors. And we also do treats like cookies, brownies and cakes.”

Burley also owns a Smallcakes franchise in Valdosta, Ga., where she and her husband, an Air Force pilot, currently live. They plan to move to Destin when her husband, who is currently serving in Afghanistan, returns home.

At the Valdosta location, red velvet is the most popular cupcake flavor, Burley said. Her personal favorites are lemon and key lime.

“I love the citrus flavors,” Burley said.

A former high school science teacher, Burley said she always dreamed of owning her own company. When she saw a listing for Smallcakes franchise opportunities, she knew she’d found her business.

Burley also teaches CrossFit. If she didn’t do the intense workout, she says she’d fall victim to the sweet temptation that comes with a life surrounded by cupcakes.

“I would be a house. My diet is my biggest downfall,” Burley joked.

While Smallcakes makes a wide variety of large cupcakes on a daily basis, they accept special orders for other flavors and sizes. Burley asks that anyone wishing to place a special order give 24 hours notice.

Smallcakes is also available for parties and special occasions. The bakery will soon be ready to host birthday parties as well.

The cupcakery will hold a grand opening Dec. 14. It is open 10 a.m. to 7 p.m. Monday through Thursday and 10 a.m. to 8 p.m. Friday and Saturday. Smallcakes is closed Sundays.

For more information, check out the corporate website at or visit the Destin location on Facebook.