‘The future is motorization’: About Face Blinds, Shutters and Draperies looks ahead

“We know our products inside and out here at About Face and can go into great detail about them,” said Nicholas Knaus, operations manager at About Face.

About Face Blinds, Shutters and Draperies embraces the future — and for this Destin-based window covering company, that future is motorization.

“We are not your typical window coverings store,” said Nicholas Knaus, operations manager for About Face Blinds. “We look toward the future. Everybody is moving toward automated, smart systems throughout their homes and we want to be part of that. We offer truly wireless window coverings and even automated soft-treatments such as drapes — and the best part is, you can come in and see them demonstrated.”

About Face Blinds features the largest showroom in the area, offering a fully interactive Motorization center that demonstrates the latest automation systems that is revolutionizing the industry. The center includes various types of shades and blinds as well as modes of control that are unlike anything in the area. And the staff is ready to help you find your perfect match.

“We know our products inside and out here at About Face and can go into great detail about them,” Knaus said. “It’s not just about selling a product to the customer, but selling the customer something that fits their needs.”

As a Hunter Douglas Priority dealer, the About Face showroom is able to display their newest innovations and products. They also provide drapery fabrics, blinds, shades and shutters from some of the most popular manufacturers. And the products are hand-picked for their Florida customers.

“We truly pay attention to detail. Our plantation shutters, for example, are selected specifically for the Florida climate — they will not warp and are able to hold up to the high standards we hold.”

Part of that standard is accountability.

“A product is only as good as the person installing it,” Knaus said. “With us, you’ll have the peace of mind knowing that our installers have extensive training directly from our manufacturing partners.” “This allows for insider knowledge and experience for a perfect install.”

For more than 25 years, About Face has been decorating windows across the Emerald Coast. In the next 25, Knaus said, the company hopes to continue that service while embracing the future of motorization and home automation.

“A lot of people nowadays have smart systems in their homes,” Knaus said. “We can fully integrate our shades with their system — a seamless integration. We even have the technology to set up a window covering system that can be controlled by their iPhone or Android smart phones.”

About Face Blinds, Shutters and Draperies is located at 12279 U.S. 98 W. in Destin’s Holiday Plaza. You can visit their interactive website at, or stop by their expansive showroom to see their products demonstrated at 12273 Emerald Coast Parkways, Suite 122 in Destin.