Destin-In-A-Box: New business brings paradise to your front doorstep
As Destin is the vacation spot for hundreds of thousands of visitors each year, it inevitably holds a warm place in the hearts of those who cannot call it their permanent home. With this thought in mind, local entrepreneur Dalton Young created a way to bring "The World’s Luckiest Fishing Village" to the front door-step of Destin lovers across the nation with his new business; Destin-In-A-Box.
“It’s kind of to feed the need for vacation,” said Young. “When I lived in Georgia, we vacationed here, and one time a year just wasn’t enough. So this is a good thing for Christmas gifts or for people who used to live here, and have moved away, to remind them how great it is here.”
Inside of the box are numerous Destin-specific products such as white (synthetic) sand, spices, rubs, cozies and key chains from local restaurants, saltwater taffy, a local newspaper, and even Destin area T-shirts and hats.
“The customer gets to pick all of the items,” explained Young. “Each box comes with one of three items and the other items they get to pick themselves.”
Currently there are six different packages to choose from, each with fun summery names such as; The Roadtrip, The Weekend, and The Vacation.
Only in it’s second week of business, Young said Destin-In-A-Box has become a huge hit online.
“We were up to 300 likes on Facebook in our first three days and have already sold about 15 boxes,” he said. “We want to continue building this out locally and eventually add other areas along the Emerald Coast such as Panama City and 30A.”
Young said that so far he has been purchasing items for the box at retail prices, but he is looking to partner with local businesses in order to buy wholesale and hopefully offer more items in the near future.
“If we get people who want to be in the box, they can be on top of the box,” he said. “We also want to get them into hotels for people to get a taste of what is in the area and help boost local businesses and brands. We are really just trying to get people involved here to get customers to visit some of these local places.”
As for the feedback on the customers receiving the boxes, Young said it has been all thumbs-up.
“Once people are finding out about it, they are loving it and taking to it,” he said. “We just want to give them a local feeling of home, help them catch up on the news and then get them to their Destin products.”
For more information visit www.destininabox.com, or find them on Facebook.