South Walton Fashion Week gears up for a star-studded lineup of celebrities, designers, models and boutiques Oct. 7-10

Special to The Log
South Walton Fashion Week Model Winner 2014, Maleena Pruitt.

Emerging designers from around the country will arrive to South Walton Fashion Week to debut their latest collections with the hope of being selected as the Emerging Designer of 2015. Nearly 100 models from around the Southeast will walk the Vivo Runway in Grand Boulevard at Sandestin, showcasing original designs and their own talent, but only two will walk away with the Sheila Goode Model of the Year Awards.

South Walton Fashion Week welcomes a distinguished group of judges, all of whom bring a unique perspective and seasoned eye to the event and these competitions. Some of those judges include Shelly Brown, jewelry designer and wife of Grammy-award winning recoding artist Zac Brown; and Amanda Valentine, celebrity stylist and Project Runway alum from Season 11 and 13, who will also show her own clothing line Valentine Valentine on Saturday.

South Walton Fashion Week 2015 festivities kick off with the launch party, runway shows, special designer shows, trunk show events and pop-up shops, all beginning Wednesday, Oct. 7 through Saturday, Oct. 10 in Grand Boulevard at Sandestin’s Town Center, Alys Beach and throughout South Walton.

The runway shows begin Thursday, Oct. 8 under the SWFW Tent in Grand Boulevard at Sandestin and continue through Saturday, Oct. 10. Guests can walk the Red Carpet from 5:30 – 7:00 p.m. each night and then enjoy shopping, sushi and a cocktail bar in the ZT Motors Style Lounge.

On Thursday, Oct. 8, VIP ticket holders can access the tent early at 5 p.m. for a sneak peek of the ZT Motors Style Lounge and enjoy complimentary champagne and light bites from the Bud and Alley’s VIP Lounge.

Fashion Shows on the Vivo Runway will begin at 7 p.m. sharp until 10 p.m. Runway Shows for Thursday include Grand Boulevard Sandestin Retail Stores featuring Pretty Please, Brooks Brothers, Chico’s, Altar’d State, J. Crew, The Orvis Company, J. Mclaughlin, J. Jill and Billabong; Silver Sands Premium Outlets featuring Banana Republic; Southern Coalition of Fashion and Design featuring New Orleans-based designers Les Patin, Andi Eaton, Krystal Frame and Matthew Arthur.

Emerging Designers show their designs and compete for the Emerging Designer of the Year Award. Fab’rik will showcase their looks for the finale show of Thursday night.

“Willow Loves Fashion Rooftop Presentation” will jump start Friday, Oct. 9 festivities at The Pearl Hotel in Rosemary Beach from 10 a.m.- Noon and set the tone for the essence of South Walton style in this picturesque setting with unparalleled views of the Gulf of Mexico. Then Ophelia Swimwear will host a “Coast-to-Coast Trunk Show” at their Seaside boutique from 1-3 p.m. Fashion Shows on the Vivo Runway again begin at 7 p.m. sharp and include Tommy Bahama, Sirens Lingerie with Norma Dean Designs, The Village Boutique and The 30A Collection by Amy Giles featuring Alys Shoppe, De’javu, Beach Folly, Willow+Mercer and Mason. Silver Sands Premium Outlets will also show featuring White House|Black Market and DKNY. Emerging Designers show their designs and compete for the Emerging Designer of the Year award. Local designer Nicole Paloma showcases her latest designs for the finale of the evening.

Fashionably Late Boutique will kick off Saturday, Oct. 10 events with “Bellinis, Bags and Baubles” featuring Gigi New York bags in Uptown Grayton from 1-3 p.m. Fashion Shows on the Vivo Runway begin at 7 p.m. sharp until 10 p.m. and include emerging Designers. Ophelia Swimwear, Silver Sands Premium Outlets featuring Saks Off 5th, Emerging Designer Winner Romey Row, Roy Blake Smith and Amanda Valentine will complete SWFW runway shows.

South Walton Fashion Week is produced by the Cultural Arts Alliance of Walton County, presented by Visit South Walton and Grand Boulevard at Sandestin and sponsored in part by ZT Motors, NationWide Tents & Events, Alys Shoppe, Bud & Alley’s, Vivo Spa Salon, Wine World, Grayton Beer, VIE Magazine and Sephora.

Tickets are on sale at with special lodging packages, VIP packages, launch party tickets and much more.